Jérôme Massebeuf , Managing employee contact list Director EMEA , explains how VDX.tv designs its products with the client's needs always in mind. “Similar to the US and Asia, brands in Europe are embracing their cross-channel video strategies. According to an IAB study, more than 8 out of 10 employee contact list advertisers believe that finding a unified multi-platform shopping solution TV and digital video is a priority. By adding CTV to our product offering we can help the growing number of advertisers looking to reach more screens." Massebeuf employee contact list adds that what really sets VDX.tv apart is its ability to serve up tailored solutions for each advertiser. “Video has a universal value in the market, but each brand has different goals and needs.
The behavior of the audience also employee contact list varies depending on the type of product, its amount and the moment of the purchase funnel in which we find ourselves. Our solution enables brands to complement their traditional TV strategies and amplify their video message, reaching the most employee contact list relevant consumers." With the smartphone turned into the second skin of the consumer (who is conveniently tied hand and foot to this device) mobile marketing logically gobbles up an ever-increasing budget . Still, mobile continues to employee contact list confront marketers with more than a few challenges.
According to a recent study carried employee contact list out in the United States by The CMO Survey , the mobile channel accounts for 13.5% of advertisers' marketing budgets today compared to 11.2% a year ago. Since the second half of 2016, the portion that mobile consumes of marketing budgets has grown exponentially , surpassing social media. Over the next five years, investment in mobile marketing will take a stride of employee contact list almost 73% and will collect 23% of marketing budgets, once again surpassing social employee contact list networks (which will have to settle for a proportion of 21, 5%) Over the next five years, B2C companies will be particularly focused on mobile marketing , which will allocate almost a third of their budgets to mobile.