Established on the various characteristics, the customers are separated into sections or a division that describe the process of market segmentation. business analytics assignment help Students learn about the market strategies apparently work in different ways for different groups of people for that they respond as per their requirements, interests, or locations. It contains prevailing and potential customers and apart them into groups and sub groups founded on similar parallel characteristics. This is done for better marketing to reach out to those groups so that the customer responds effectively and remains a long- term customer. Students need to prepare assignments, presentation, and report writing in the form of marketing segmentation assignments.